Zebra Technologies Corporation ZBRA
Strong Robotics & Automation sector · Zebra Technologies — barcode, scanning and warehouse-automation hardware and software.
▲ Upgraded Mixed → Strong on 2026-08-06.
Zebra Technologies Corporation (ZBRA) is an established Robotics & Automation company, graded Strong on FrontierLab's evidence-based quality rubric (data as of 2026-10-05). Revenue grew 12.7% year-over-year at a 48.9% gross margin. Gross-profits-to-assets is 0.33; Rule of 40 is 28.8. Net share issuance -2.2% YoY (buying back shares). No risk flags are currently noted. Analyst mix: 19 buy / 6 hold / 0 sell. Track record: 55% of Strong-graded names beat the S&P over 63 sessions (95% CI 38–72%, N=29). Median excess vs the S&P was +2.2%.
These sentences are generated from the day's data by deterministic templates.
Key quality signals
| Revenue growth (YoY) | 12.7% |
|---|---|
| Gross margin | 48.9% |
| Gross profits / assets | 0.33 |
| Rule of 40 | 28.8 |
| Net margin | 16.1% |
| Cash runway (months) | — |
| PEG | — |
| Price / sales | 3.1 |
Quality checklist
Each line is one quality test behind the grade — ✓ passed · ~ borderline · ✗ failed. Hover a metric in the tables below for what it means.
- ~ Revenue growth — 12.7% (pass ≥ 20%)
- ✓ Gross profits / assets — 0.33 (pass ≥ 0.33)
- · Rule of 40 — 28.8 (context — graded for software only)
- ✓ Gross margin — 48.9% (pass ≥ 45% · Robotics & Automation)
- ✓ Cash generation
- ✓ Share dilution — -2.2%
- ~ Competitive moat — Narrow
- ~ Market size (TAM) — Mod
Grade history
- 2026-08-06 — Strong (from Mixed)
- 2026-06-10 — Mixed (first graded)
Every grade change since FrontierLab began tracking this name — the receipts behind the current grade.
How have Strong-graded names performed?
The forward returns of all Strong-graded names since each grade was recorded — the bucket this name currently sits in, not a forecast of this individual stock.
| Window | Forward record vs the S&P | Median |
|---|---|---|
| ~1 month | 50% of Strong-graded names beat the S&P over 21 sessions (95% CI 33–67%, N=30). | Median excess vs the S&P was +0.9%. |
| ~3 months | 55% of Strong-graded names beat the S&P over 63 sessions (95% CI 38–72%, N=29). | Median excess vs the S&P was +2.2%. |
| ~6 months | building — 46 more sessions needed | |
Scope: these are forward returns vs the S&P among names still covered at each horizon's end, within the curated universe — not a survivorship-clean whole-market backtest. Names later dropped from coverage are counted as attrition (not hidden), and single-session moves beyond ±300% are treated as split/data artifacts and excluded. How this is measured → · Full track record →
How it compares
Coarse same-sector, same-stage context — not a percentile or rank. GP/A is graded on its absolute level, not position.
Fundamentals
| Market cap | $17.90B |
|---|---|
| Stage | Established |
| Share issuance (YoY) | -2.2% · buying back shares |
| Moat | Narrow |
| TAM | MOD |
| P/E (trailing) | 35.4 |
| EPS (trailing) | $10.63 |
| Burn multiple | — |
| Gross-margin trend (pts) | 0.3 |
| Cash / assets | 0.02 |
| Accruals (%) | -5.3% |
| Net debt / EBITDA | 2.4 |
| Statements as of | Q2 FY2026 · filed 2026-08-04 |
Momentum context — describes the past, not a signal
Low reached Mar 30, 2026 · high reached Aug 11, 2026 — by daily close.
| Price | $375.86 (as of 2026-10-02) |
|---|---|
| Last session move | — |
| % off 52-wk high | -2.7% |
| RSI (14) | 64 |
| Relative volume | 0.6× |
Insider activity (90 days)
| Cluster buyers | 0 |
|---|---|
| Sellers | 2 |
Insider selling is routine diversification, not a bearish signal.
Analyst mix
| Strong buy | 6 |
|---|---|
| Buy | 13 |
| Hold | 6 |
| Sell | 0 |
| Strong sell | 0 |
Ratings are context, not a price target. "Momentum" = how the mix changed over recent weeks, not a forecast.
From the headlines
Zebra Technologies featured in retrospective and stock selection articles.
AI take — daily, AI-generated
AI leans mixed
Zebra has solid fundamentals and shrinking dilution, but modest growth and middling margins don't justify the hype; the 36% bullish reading suggests the market is already skeptical.
Generated by an AI model from the day's news — an opinion for context only. Not financial advice, not a recommendation, and not a price target.
Similar Robotics & Automation names
← All Robotics & Automation names · Open ZBRA in the interactive screener →
Data as of 2026-10-05 08:19 (end-of-day). How grades are computed →